Subscribers to “This Mobile Will Change Your Life” receive SMS text message orders which they must carry out immediately, in Mission Impossible-style.
Orders vary from the straightforward (“kiss the nearest tall stranger”) to the hazardous (“Walk into a police station, tell them you’re finally giving yourself up, then remain totally silent.”) to the deranged (“It’s 2am: everybody meet in your nearest cemetery dressed as zombies, then march on the town centre”).
Subscribers must commit to obeying the 10 instructions a month without fail, in return for which their life is guaranteed to change.
The service is the brainchild of Ben Carey and Henrik Delehag (known as “Benrik”), the authors of the cult bestselling book “This Diary will Change your Life”.
“Most people’s lives are already dominated by their mobile phone. We’re taking this one step further by making them literally slaves to their mobile,” said Ben Carey of Benrik.
“In the process, they’ll lead a far less boring life.”